Blue Door Design, were tasked to upgrade the existing website of JPH Steel, also known as Armco Barrier Supplies, a UK-based provider of motorway barriers.
JPH Steelworks Ltd (Armco Barrier Supplies) sought an upgrade for their website primarily due to backend issues and outdated technology. The existing website was not functioning optimally, with certain features not working correctly, hindering user experience and impacting the business negatively. Additionally, the technology behind the site was out-of-date, making it necessary to update to the latest versions of WordPress and plugins to ensure security, efficiency, and compatibility with modern web standards.
Blue Door Design was recommended for the upgrade task due to their familiarity with the client’s requirements and previous successful engagement., ensuring a solution that was in line with their expectations and business identity.
Project Objectives
- Technology Update: Transition to the latest versions of WordPress and plugins to ensure optimal site performance.
- Design Consistency: Maintain the existing design aesthetic whilst implementing subtle improvements to modernise the site.
- User Experience: Enhance the ease of navigation and self-management capabilities for the client.
- Content Enhancement: Enrich the website with additional imagery and a new gallery page to better showcase products.
Implementation
- Technical Overhaul: A fresh WordPress site was developed to replace the old one, facilitating improved backend operations and data management.
- Design Refinement: The website’s design was subtly updated to retain brand familiarity, with significant enhancements made to the header for better usability and sales focus.
- Content Expansion: New product images and a gallery page were added to provide a more comprehensive view of the offerings and attract potential customers.
Results
The website upgrade by Blue Door Design for JPH Steel resulted in a modern, efficient, and user-friendly online presence that aligns with current web standards. The client now benefits from a robust platform that not only reflects their brand’s legacy but also caters to the evolving needs of their users.
Conclusion
The project showcases Blue Door Design’s ability to balance client preferences with modern web design principles, delivering a solution that respects the brand’s heritage while embracing technological advancements. This case study exemplifies a successful client-designer partnership, leading to a rejuvenated digital presence that supports business growth and customer engagement for JPH Steel.
